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WHILE INTERNING AT ULTIMATE DIRECTION I ALSO COMPLETED A RESEARCH PROJECT & PRESENTATION DIVING INTO THE MOUNTAIN BIKING PACK MARKET.
THE GOAL OF THIS PROJECT WAS TO UNDERSTAND THE MARKET, FIND GAPS & BEGIN IDEATING ON POSSIBLE WAYS TO DEVELOP SOMETHING WITH ULTIMATE DIRECTION'S DNA THAT THE MARKET HAS NOT SEEN.
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THE FOLLOWING RESEARCH IS THE PRESENTATION I GAVE TO THE REST OF THE
ULTIMATE DIRECTION TEAM.
BIKe BRAND
BIKe
BRAND
BIKe
BRAND
THE LOTUS BLOSSOM EXERCISE IS USED FOR GENERATING A LARGE NUMBER OF IDEAS QUICKLY TO NAVIGATE THE DIFFERENT CONSTRAINTS OR IMPORTANT ASPECTS THAT NEED TO BE INCLUDED IN THE FINAL SOLUTION.
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YOU START WITH THE PRODUCT YOU WANT TO DESIGN AS THE STICKY NOTE IN THE MIDDLE.
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THEN YOU IDENTIFY 8 DIFFERENT ASPECTS OF THE DESIGN THAT NEED TO BE
GIVEN INDIVIDUAL THOUGHT.
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FINALLY, YOU COME UP WITH 8 POTENTIAL IDEAS, SAFE OR POLARIZING, THAT MIGHT INSPIRE THE FINAL SOLUTION TO THE PROBLEM
YOU ARE DESIGNING FOR.
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= RAN OUT OF STICKY NOTES
AFTER THE LOTUS BLOSSOM EXERCISE,
MY TIME WAS DELEGATED TO THE HIGH BEAM PROJECT THAT IS
POSTED ON THIS SITE UNDER THE 'PROJECTS' DROP-DOWN MENU.
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